Ex-Farfetch executive Robb among contenders to become ASOS CEO


A former executive at Farfetch, the online luxury fashion platform, is a contender to become the next boss of ASOS, the £2.3bn digital retailer.

Sky News has learnt that Andrew Robb, who left Farfetch in 2020, is among the candidates being considered by the London-listed company as the successor to Nick Beighton.

The choice of its next chief executive will be a crucial one for ASOS, which has seen its shares halve over the last year amid investor unrest over its handling of logistics-related challenges.

Sources said Mr Robb was among a number of candidates for the ASOS job, with the company potentially – although by no means certainly – unveiling Mr Beighton’s replacement when it announces financial results in April.

The identities of other contenders for the role were unclear this weekend.

Mr Robb spent a decade at Farfetch, prior to which he had founded and run Cocosa.com, another fashion business.

His current roles include acting as a senior adviser to Felix Capital, an early-stage investor in companies such as Farfetch and Deliveroo.

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While he has extensive expertise in the online fashion sector, it is unclear whether his lack of experience running a public company may count against him.

ASOS – which last year acquired the TopShop brand from the remnants of Sir Philip Green’s bankrupt high street retailer Arcadia Group – said last week that it would move its listing to London’s main stock market from the junior AIM exchange.

On Sunday, ASOS declined to comment, while Mr Robb could not be reached for comment.

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